Tactic One: Embed The Like Button On Your Website
This may seem like an obvious tip. However, you’d be surprised how many people forget to do this!
If you want a visitor on your website to do something, you must make it as seamless as possible for them to do it.
Here is the link to the Facebook Developers page to embed your “page like” button on your website.
Tactic Two: Guest Curate For Other Pages
Curating content from other pages and companies that complement your audience is a great way to add value to your audience and build a relationship with other pages.
Choose 5-10 successful Facebook pages that share your target audience and share their content once or twice a week. Then send them a message and see if they’re willing to share your content with their audience in return for credit on their page.
Tactic Three: Tag Your Page
Once in a while, it’s a good idea to share your business page with your personal audience.
You want to make sure your page is clickable when sharing it. Type the “@“ symbol before mentioning your page (e.g. @YourBusinessName). This will turn your business name into a link that directs to your Facebook page.
Tactic Four: Share-4-Share
Make a list of around 30 relevant companies that have the same audience as you. List them all in an excel spreadsheet and contact them.
Send them a message that describes who you are, what your business is and how you’d like to work with them.
Tactic Five: Run a Contest
Contest are a great way to engage with your audience and promote sharing.
Provide a giveaway that is valuable to your audience.
Encourage sharing/tagging for their chances to win.
E.g. “Tag three friends and share are on your timeline to win ______”.
Tactic Six: Add a Facebook Link On Your Email
Make each email that you send a marketing message. Use services such as Wise Stamp to embed social media links to your email signature.
Tactic Seven: Guest blogging
This is a tactic used by many growth hackers.
Contact sites and companies that have the same audience and write a blog post for them. This creates a win/win relationship because you’re providing value to their blog. In return, people see who wrote the article and their social media links attached to it.
Tactic Eight: Hello Bar
Hello Bar is a fantastic company that gives users marketing techniques to use on their website.
They have a very effective Facebook pop up. When users go onto your website you’ll have the ability to market a seamless button that allows people to like your page. They do this by giving you ad banners and full-screen attention grabbers.
This is a very effective tool that converts well.